Addressing Biological Diversity

Raising Awareness of Biodiversity

In keeping with the Ministry of the Environment's slogan on biodiversity-"For All the Life on Earth"-MUTB makes efforts to preserve a variety of existing ecosystems, and to leave behind an abundance of life for future generations.

We cooperated in a symposium organized by Japan Business Initiative for Conservation and Sustainable Use of Biodiversity (JBIB) and other activities relating to the International Year of Biodiversity as well as the Tenth Meeting of the Conference of the Parties to the Convention on Biological Diversity (CBD/COP10), which .was held in Nagoya, Japan, in October 2010.

The Wild Bird and Greenery Trust for Environmental Conservation

MUTB created the Wild Bird and Greenery Trust fund as a financial vehicle to support environmental conservation activities; income from this trust is donated to the Wild Bird Society of Japan. When payments are made to the Wild Bird Society of Japan, MUTB provides an additional, matching contribution from its own funds (a minimum of 500,000 yen and maximum of 2,500,000 yen, semi-annually), further meeting our customers' desire to protect the environment. As of March 2010, the Trust's contract balance was 204,710,000 yen. In fiscal 2009, donations from the Trust and matching donations from MUTB totaled 1,260,000 yen.

Bird Sanctuary Created for Red-crowned Crane Habitat

In March 2008, MUTB contributed funds to the Wild Bird Society of Japan to acquire land to permanently protect from development the nesting grounds of the red-crowned crane (also known as the Japanese crane) in Japan. The society purchased a 34.8-hectare parcel of wetlands in Nemuro City, Hokkaido, and established the Wild Bird Society of Japan-MUTB Rakuyo Bird Sanctuary.

Peter Rabbit

Beatrix Potter entrusted the upkeep and administration of her property to the National Trust in her will to protect the natural beauty of the English Lake District.